Let’s start with the basic question that’s going to pop into the readers head the minute they see the name “OptyMice Entertainment”.
What is OptyMice and why is it spelled wrong?
This is a question anyone who comes across this name might think of or want to ask. So here we are to give you an introduction about our company and what we do and also explain why its spelt this way.
OptyMice Entertainment is a new venture by the fast growing FA Group of Companies, Chennai. FA Groups has established a Pan India presence over the last 10 years, which is since our inception in 2008.
The answer to why it’s OptyMice.
M – Meetings
C – Conferences
E – Exhibitions
In India, the MICE sector and the opportunities it can create isn’t that well known. Indian MICE sector if developed properly can unlock great untapped opportunities for the country. The two main service areas of this industry include business travel and event management. Business tourism includes arranging business events in other countries or touristic locations around the world and event management includes planning, coordinating, executing the event etc. Hilton’s Senior Vice President and Country Head (India), Navjit Ahluwalia, says, “As a country we don’t really have the high quality facilities that large MICE bookings need. There aren’t many hotels of a very large size….it is only now that 500-plus room hotels are being built.”
MICE, is now an integral part of the global hospitality industry. It stood at $752 billion in 2016 and is projected to grow at 7.5 per cent in the next five years. Asia-Pacific is the fastest growing market for MICE tourism; though it does not hold a large share. The popularity of India as MICE destination is increasing, though the market has not realized its opportunity completely. India has the reputation of being of a relatively safe tourism destination bestowed with natural beauty and rich culture and heritage which should be utilized to improve its brand as a destination for MICE travel.
OptyMice Entertainment Pvt. Ltd. is a MICE and Experiential marketing company. We are providers of creative and innovative Meetings, Incentive travel, Conferencing & Events solutions and the only company you will come across with an experience of over a decade of successful business in M.I.C.E and Experiential marketing for corporate and brands.